George is a family-oriented person with a strong spiritual foundation and an aptitude to make things happen; his temperament is commanding, rebellious, noble and magnetic. He has the ability to engross himself into a new business or community adventure or project at a moment’s notice. He has over 40 years’ experience as a Business and Life Coach and is the Managing Director of ETSI CONSULTING PTY LTD. George has assisted and supported not for profit organisations, or as he likes to refer to them, "Profit with a Purpose” organisations, for over 50 years.

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He has worked with over 400 companies and trained in excess of 4,000 people in sales marketing and business development skills. His business career covers both SME and major corporations, involved in a variety of industries including but not limited to grocery, confectionery, stationery, hardware, chemical, pharmaceutical, professional services and government. He's been influential in the success of a variety of household brand names incorporating the extremities of the marketplace. Brands such as WD40, Armor All, Pampas Puff Pastries, Alcan Aluminium, Artline Marking Pens and Barilla Pastas and Spaghetti to name but a few.

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In addition to this, George pursued tertiary business education and undertook various sales, marketing and motivational courses.  He combines his tertiary and business experience, melded in with his life coaching, NLP and mentoring, learning to deliver a holistic solution to any challenge he is presented.

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An author, with 5 business books published and 3 more on the way, he is the CEO of the Ross Hutchison Foundation and is part of the BNI Charity Collective whose mission is to assist charitable organisations to deliver better outcomes for their members. Apart from offering his services to Bipolar Australia, George is available as a keynote speaker and/or trainer for organisations who wish to support Bipolar Australia financially and welcomes direct contact on these offerings.